People are seeking the best law firm all the time just to get their legal matter sorted. Somewhat they are not satisfied with the options they have. The reason is many are still not performing effective digital marketing for law firms.
Some of them indeed have a beautiful website but still failing to attract potential clients to their business.
It is essential to understand that SEO is not enough if you are not keeping with the pace.
Nothing is permanent and so not the digital marketing strategy you are using for years. We are in the third month of this new year, and this is the right time to try something new and draw better results.
Being a law firm SEO consultant for years, I found some strategies to use in 2021 to earn more benefits than what you are getting today.
Let’s dive in…
Digital Marketing Strategies to Use in 2021
1. Optimize Website for all Your Services
Your website must include all of the information a potential client needs to learn about you.
For example, you may be able to help clients in different areas of law at your law firm. But they will only find about the services you have mentioned on your website. That means any assistance you can provide to people must be included on your website and be simple for users to discover.
There are chances you already have a comprehensive website that covers everything you offer but again, are they fully optimized for SEO?
If not, all the work you’ve already done won’t pay off and will go to waste.
You can ask the agency offering both SEO and website development for law firms for the same.
Being experienced in the industry, they will ensure that every page on your website contains relevant and detailed information about your services and SEO-friendly. It will help you draw the desired traffic to your website.
If you are doing SEO for your website, make sure you use keywords specific to your location and the locations you are serving. Because it will give you a better chance at ranking highly for these terms.
2. Run a Well-Strategized Google AdWords campaign
Paid campaigns are still a useful way to drag new leads to your law firm.
As well all know, Ads cover as much as 85% of the space above the fold on the results page. Hence, a well-optimized Google AdWords campaign can send a considerable volume of intended traffic to your website to convert them into paying clients.
But wait a minute, have you not received the results you’d hoped for in the past from AdWords. If this is the case with you, it is maybe because of any of the below reasons:
- You’ve been trying to rank for ultra-competitive keywords at the beginning of the campaign.
- You haven’t hired the right professional who can manage your campaign or yourself not putting enough time into research.
- Expert working for you never optimized your AdWords campaign.
In all, keep an eye if you are missing out on such points and correct them instantly. Yes, take AdWords more seriously this 2021 and start getting the results you deserve from it.
You can even hire experts for PPC marketing for lawyers or law firms to get clearer on using keywords, ways to optimizing ads and landing pages, the bidding process, tips and tricks to target local traffic, ways to improve results, and plenty more.
3. Stay Active on Social Media
No matter in what business you are, every business needs a significant social media presence.
This not at all means that you require to create accounts for every social media platform.
Simply figure out the platforms your audience is using the most so you stop wasting time and effort on platforms that won’t help you in any way.
For example, Pinterest may not help you as much as Facebook can. According to a study, Twitter, Facebook, Linkedin are the most popular platforms for engaging with potential clients online.
That means if being a leading law firm doesn’t have a presence on such platforms, you are missing out on ample opportunities.
In all, staying active on the correct platforms can help boost awareness of your law firm, and your targeted audience looking for law-related services will know you’re offering the best.
Most importantly, do not just create these accounts but stay active on them and continuously monitor. Be dedicated and allot time for the same.
Overall, being active on relevant Social media platforms is a valuable and top way to connect with possible clients.
ProTip – Your Website Must be Mobile-Friendly
Whenever you opt for law firm website design services, make sure they are making you a mobile-friendly website. The reason is, your website is already falling behind if it is not mobile-friendly, and this will only become stronger going into 2021 as Google transitions to the mobile-first index.
How a Digital Marketing Agency can help?
There are chances that not being in the industry; we stay unaware of the updates. At the same place, digital marketing experts keep updating their knowledge and keep changing their strategies with time.
So, instead of trying on your own, you can reach an agency offering top-notch digital marketing services for a law firm. I am sure you will get better results than you are earning now.